
Prepared for Theodore Zalunardo
Your Personalized Strategic Selling Plan
Prepared exclusively for Theodore Zalunardo
10202 7th Pl SE, Lake Stevens, WA 98258
Let's review the selling strategy, timing, and numbers together so you can make a confident, well-informed decision about your next move.
In your words
Your Questions, Answered
"How will you price my home?"
Pricing requires current comparable sales and competing listings — not a guess. I'll prepare a property-specific market analysis using recent sold homes and active competition in Lake Stevens so we can position your home with confidence. I won't invent a valuation; we'll base the number on real, current data.
"What will I actually walk away with?"
Estimated proceeds require selling costs and your mortgage payoff information. Once I have those figures, I'll prepare a clear net sheet so you can see the numbers that matter to you. No guaranteed results — just an honest, transparent breakdown.
"What about First Look?"
First Look is one option we can evaluate together. I won't promise eligibility, specific program terms, or results — I'll simply walk you through whether it makes sense for your situation and goals.
"How do I know you'll market it better this time?"
You've been let down before. My approach is built on preparation, presentation, and a coordinated launch — professional photography, staging, lifestyle video, and targeted digital marketing. We'll review my actual production history and strategy together so you can judge for yourself.

Strategic Selling Plan
Theodore Zalunardo
10202 7th Pl SE, Lake Stevens, WA 98258
Your Plan Is Being Prepared
We’re currently crafting your personalized market analysis, sales strategy, and property comps ahead of our scheduled appointment. This preview is a work in progress—we'll review the final details together during our meeting!
Document & Analysis
STRATEGIC MARKETING PLAN FOR YOUR PROPERTY DOWNLOAD HERE
Access Theodore's complete 72-page Strategic Selling Plan, neighborhood comparative market analysis, property profile, and 12-point launch strategy.

Positioning
See Your Home Through a Marketing Lens
- Highlight the features that make your home stand out — your ~1,000 sq. ft. addition, new roof, cementitious siding, and custom finishes.
- Help buyers picture the lifestyle your home offers — privacy at the end of a cul-de-sac, surrounded by woods, near Lake Stevens.
- Coordinate presentation, positioning, and promotion for a purposeful launch.
The Process
The Five-Step Listing Process
Clean & Stage
Complimentary cleaning and professional staging.
Epic Photography with Aerial
Professional imagery that showcases the home and setting.
Lifestyle Video
A compelling story that helps buyers connect with the property.
Strategic Listing Launch
A coordinated introduction to brokers, lenders, and buyers.
Digital Marketing Plan
Targeted promotion and follow-up designed to generate qualified interest.
Each step is tailored to your property. Aerial photography and other assets are part of the plan — not yet produced.

Your Advisor
Experience Matters. Strategy Matters More.
Celeste Zarling
Global Real Estate Advisor
- Lifestyle & Real Estate Advisor
- Realogics Sotheby's International Realty
- CLHMS · Guild Elite
- American Dream TV Host
That experience translates directly into thoughtful preparation, strong presentation, and clear guidance — so you move forward with confidence, not pressure.
Our Appointment
What We'll Review Together
- Current market position and pricing strategy.
- Recommended preparation and launch timing.
- Estimated selling costs and net proceeds.
- Selling versus continuing to rent.
- Next steps that fit Theodore's goals.
If the strategy, timing, and numbers make sense, we can discuss moving forward together.
Your Next Move
Let's Talk About Your Next Move.
Saturday property visits are available between 10:30 AM and 12:00 PM. Let's confirm a time that works for you and the people staying at the property.

